People buy from people that they trust. If you are not meeting them in a face to face situation, then you only have your words to relay that trust. In either case, you need to be able to create rapport with the person. Creating rapport means that the person can “see” you as someone that is like them, which makes the trust part easier. People like people that seem the same as themselves. Learning how to create rapport is a life skill that will virtually change the way you view the world and how the world views you.

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Google Analytics is such a powerful tool to use – it actually allows you to decide what you want to measure on your website. You can literally put this tool to work for you and personalize it as well.

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