One of the most important factors, of the many considered by search engines in calculating your search ranking, is how well your website or blog is linked to other sites. Almost nothing you can do to improve your ratings will have as dramatic an effect as increasing the number of these links.

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Google’s infamous page rank or “PR” is one important factor that online marketers must consider when designing web pages and marketing campaigns. The way that page rank is determined is a hot topic amount experts in Search Engine Optimization.

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