The most effective method of measuring the success of email campaigns is by counting the number of times the emails were opened. Needless to say, increasing the number of readers who are opening these emails will proportionately increase the chances that more readers will respond in the way the emails were intended. However, the recipients [...]

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Business owners everywhere are working seven days a week, struggling to sell their products and services, as well as attending to all the daily tasks of keeping the business going. The paperwork alone can be a full time job. Few seek help, often saying, “I can’t afford to hire someone…I barely make enough to pay [...]

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