A back end offer is simply a product or service that is offered to your customers after they have already purchased something from you. These are the most profitable type of sales, since you have already acquired the customer.

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The first fact you should know, when you are trying to sell something, is that PEOPLE DON’T WANT TO BE SOLD! PERIOD! Unless you have a screw loose somewhere, I’m sure you feel the same way. This is one of the reasons that everyone seems to dislike pushy salesmen. The idea of someone trying to influence your decision to buy something, just doesn’t seem right to us.

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