The headline of your sales messages, whether on-line or in the local newspaper, is responsible for 70% to 80% of the response from your sales message. The success or failure of any marketing effort rests, to a large degree, on the power of your headline.
David Ogilvy is one of the most respected modern day marketing [...]

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Making email opt-in pages more effective is most important yet all too often overlooked and forgotten task of a company’s marketing agent whose job is to increase sales through email contacts. Design and presentation of the opt-in pages determines the quality of email lists and the rate of company growth in addition to meeting or [...]

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