The headline is the single, most important part of your ad.  A good copywriter may write twenty or so headlines.  A great copywriter may write 100.  An “A” class copywriter may write a couple of hundred and spend a month trying to decide which one to use.
You can use a formula to help you write [...]

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It is said that the pen is mightier than the sword. That is so true especially in internet marketing where there is very little face-to-face interaction between the marketer and the prospective customer.

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