Dear Readers, I recently received a comment from a gentlemen about my post “Tips For Creating Powerful Headlines”. In the comment the gentlemen states that I have used their trademark ” Selling Power”. Their worry is that their Trademark “Selling Power”, may be ruled as a generic term by the court, and therefore hurt their [...]

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People don’t have much time to read your sales letters and would rather skim them. They will scan your letter and read only those that catch their eye. Is the solution to have a short one? No, it’s not. Generally, long sales letters convert better. You will have more time to present the features and [...]

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