The most effective method of measuring the success of email campaigns is by counting the number of times the emails were opened. Needless to say, increasing the number of readers who are opening these emails will proportionately increase the chances that more readers will respond in the way the emails were intended. However, the recipients [...]

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One of the sharpest minds in the direct response marketing business is fond of advising potential advertisers that creativity is not a positive virtue for an advertising copywriter. Whether it is a print, on-line or broadcast ad, the worst response experts say people should give is to think an ad was exceptionally creative. Instead, the [...]

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